AF Journal \ Vol.3 - The Retail Edition

The way we buy and sell things has probably changed more in the last five years than the previous hundred. Spoilt by a raft of new technologies, we’ve become a whole lot more expectant about our retail journeys, both on and offline. Whether it’s demanding the sort of in-store experiences you’d previously only find on the closing night of Glastonbury or V.I.P. treatment at global retail chains, brands have a lot to live up to. In this edition of the AF Journal, our Folk take a look at how to cater for this new breed of unreasonable shopper. Read on here…

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