Automotive - Digital Futures


The automotive industry has been hit hard by changing consumer habits, powered by the energetic and ever-evolving digital landscape. At AnalogFolk we pride ourselves on our understanding of how these developments can be harnessed to create valuable interactive experiences, and, in turn, business transformation. In this report – using our wealth of automotive experience – we explore the critical trends impacting the car industry, and offer solutions you can adopt to achieve commercial success. We address nine topics in the report:

  1. Customer-centric selling
  2. Car ownership
  3. Automotive retail
  4. Connected cars
  5. In-car offers and promotions
  6. Electric and hybrid vehicles
  7. Auto marketing campaigns
  8. Additional car services
  9. Millennial drivers

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