AF Journal \ Vol.4 - The Play Edition


Smartphones have woven themselves into our everyday lives, unlocking experiences we’d never otherwise have access to. But like 24/7 access to Netflix, it’s a curse as much as a blessing. Those same devices chain us to an always-on work schedule and have provided the tipping point for a culture of constant self-improvement. So now more than ever, it’s important we take a moment to enjoy ourselves every so often. But where’s the role for brands in that?

In this edition of the AF Journal, our Folk explore the importance of providing moments of play in order to create valuable brand experiences. Read on here…

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